Join us for networking, lunch at Union Jack, and a learning session from Theresa Goodwin.

What will be covered:

Introduction to Personas and Audience Segmentation

Creating Effective Personas

Understanding and Segmenting Your Audience

Tailoring Your Marketing MEssages

Applying PErsonas and Segments in Campaigns

Q&A and Practical Takeaways

About the Speaker:

With over two decades of brand, marketing, and sales expertise, Theresa is a certified brand architect and the visionary leader behind Boldthink, a distinguished brand strategy agency. As the Founder and CEO, she's fueled by a profound passion for empowering businesses by developing robust brand and marketing strategies. Her mission is to craft solutions that not only foster strong brand reputations but also set her clients apart from their competitors, ultimately driving increased revenues