Social Dynamics: Where to Grow, How to Pay, & How Social is Changing

Even without AI, social media is changing. Whether you’re leveraging organic or paid social media to promote your organization, there are so many different nuances to take into account as the algorithms—and how people are engaging on social—change. 

In this session, Jenn will share key takeaways on:

• Where you can grow organically on social and which platforms offer the friendliest algorithm

• Where paid social campaigns can make an impact and how to optimize them

• How the way people are engaging with social media is changing and how that will impact marketers

Let’s talk about changing social dynamics and how you can get ahead.

About the Speaker

Jenn Lisak Golding is Founder and CEO of Sapphire Strategy, a digital marketing agency that blends rich data with experience-backed intuition to optimize marketing performance for professional services businesses and nonprofits. As a business and civic leader, Jenn is passionate about giving back to the central Indiana community through mentorship, board service, and active engagement. Sapphire is Jenn’s birthstone and, at times, her hair color. The gem represents wisdom and intuition—the same values driving the evidence-meets-creativity and striking transparency you can expect from Jenn.