The Current State of OTT/CTV

We will discuss the current state of Over The Top (OTT)/Connected TV (CTV) and why it should be part of a multichannel media campaign. We will dive into how reaching Cord cutters/Cord never audience is critical to Marketers.

ABOUT THE SPEAKERS

David B. Smith

David B. Smith is a seasoned advertising professional with over 40 years of experience spanning traditional and digital media, serving both local and national brands. His expertise lies in conducting comprehensive client needs assessments, emphasizing customer satisfaction through strategic listening, data-driven solutions, and results-oriented negotiations. Throughout his distinguished career, David has held key roles at prominent organizations, including Clear Channel, AOL, Time Warner, Oracle, and StatSocial. His work with these industry leaders has honed his ability to navigate complex media landscapes while delivering measurable outcomes. Currently, David serves as the Senior Director of Sales Central at JamLoop, a leading streaming TV technology and advertising platform, where he collaborates with advertisers and agencies to optimize campaign performance and drive meaningful engagement.

Martha Freeman

A lifelong Hoosier, Martha Freeman a seasoned Media, MarTech/AdTech Sales Professional with over 30 years of experience. She spent seven years with ExactTarget and four with the Salesforce Marketing Cloud post-acquisition. She also spent three years with the Oracle Marketing Cloud and has a keen understanding of the challenges faced by Agencies and Advertisers from SMBs to large Enterprises. Martha serves as the Regional Sales Manager at JamLoop, a leading Streaming TV Media Platform & Attribution solution. She works collaboratively with Agencies & Advertisers in Indiana, Kentucky & Tennessee to understand their unique objectives & KPIs, and develops data-driven Streaming TV solutions for them that are results-oriented for each client.