Beyond the Checkered Flag: The Marketing Engine Behind “The Greatest Spectacle in Racing”

Local marketers will gain valuable insights into the creation of impactful campaigns, the role community events play, and how fans engage with IMS through digital and social platforms. This is your chance to discover the strategies behind the world’s largest single-day sporting event, offering a unique perspective on what makes the Indy 500 an iconic event that captivates millions.

About the Speakers

• Luisa Macer: Senior Manager of Community Outreach and Fan Engagement
  Luisa Macer was named Senior Manager of Community Outreach and Fan Engagement for the Indianapolis Motor Speedway in January 2021. She is responsible for executing experiential marketing activations and programs for the Indianapolis 500 presented by Gainbridge, Brickyard Weekend and other major events at IMS, overseeing community partners relationships and activations, and building diverse audiences for the Racing Capital of the World and the NTT INDYCAR SERIES.

• Zach Horrall: Social Media Manager
  Zach Horrall has served as Social Media Manager for the Indianapolis Motor Speedway since June 2022. He is responsible for the day-to-day management of all IMS social media channels, curation of digital strategy, content creation, and more with the goal of boosting Key Performance Indicators across all social media platforms in a way that fosters a deeper connection with race fans across the globe and achieves IMS’ marketing and communication goals.

• Michael Kaltenmark: Sr. Director of Marketing
  Michael Kaltenmark joined Penske Entertainment in October 2021 as Sr. Director of Marketing for the Indianapolis Motor Speedway. He is responsible for all aspects of marketing at the Racing Capital of the World, including promotional campaigns, digital strategy, media buying, ticket sales, creative oversight, and brand development tied to the Indianapolis 500 presented by Gainbridge, the Brickyard 400 presented by PPG, and the host of other world-class events held at the Indianapolis Motor Speedway.

Parking

1. Attendees will need to enter the track via Gate 2 off of 16th St. This is the main entrance that you would use to get to the IMS Museum.

2. They will be directed by IMS security to the DEX Imaging Media Center.

3. Attendees will park in the gravel lot and take the elevator to the 4th floor of the media center.